Our Story

Our founder and designer is a man who is always on the go. Throughout his travels and experiences meeting people from all over the world, he noticed there was one particular group of people he could relate to the most.

There are people who refuse to subscribe to the notion that they belong in just one place, or confined to experience life in a certain way.

Different cities. Different adventures. Different people. No matter where you are or where you plan to go, JFI Lifestyle has you covered.

Giving for Mental Health Awareness

A dollar of every purchase goes toward The Lee Thompson Young Foundation to help promote mental health awareness.

Style + Functionality

You deserve high-quality clothing that works with your lifestyle. We know life can get crazy, and we want to keep you looking your best no matter what new adventure you’re on or challenges you’re facing next. Whether you are snowboarding in the Austrian Alps, surfing in Malibu, or walking the streets of the French Quarter, our lifestyle brand is made for the contemporary man and woman on the move. With trendy colors and styles made to express your own style, you can look great anywhere in the world while still feeling comfortable.

Satisfaction Guaranteed

We want your experience with us to be simple and easy. We provide an easy buying process, effortless free shipping, and 24/7 customer service to make sure you're getting on with enjoying your life and back to traveling, instead of wondering what to wear.